NATIONAL GEOGRAPHIC CROSS MEDIA CAMPAIGN

creative director: kathrin charlotte bohr

audio post: alessandro travaglini

gfx: giorgia tribuiani

year: 2007

online, print and promo campaign

National Geographic: Incredible Human Machine takes viewers on a two-hour journey through an ordinary, and extraordinary, day-in-the-life of the human machine. With stunning high-definition footage, radical scientific advances and powerful firsthand accounts, Incredible Human Machine plunges deep into the routine marvels of the human body. Through 10,000 blinks of an eye, 20,000 breaths of air and 100,000 beats of the heart, see the amazing and surprising, even phenomenal inner workings of our bodies on a typical day. And explore striking feats of medical advancement, from glimpses of an open-brain surgery to real-time measurement of rocker Steven Tyler's vocal chords.